News: England Bans Shock Collars

Great news for dogs in England! As of February 1, 2024, shock collars will be banned. This follows the lead of Wales, which has already banned them for 13 years, and France, which banned them in January 2023. This is an important step in improving the welfare of dogs and promoting more humane training methods.

This news is a small step towards the large goal of ending the unnecessary use of aversives and force in training. In this article, we will look at why aversives have been used, what effects they have, and what methods are backed by science to be more effective. We will also give some information on how to make the switch, which can be a great challenge.

Detrimental Effects of Aversives

It’s important to consider the detrimental effects that shock collars can have on the welfare of dogs. While marketed as a humane solution to problem behavior, there is ample evidence to suggest that these collars can compromise a dog’s well-being. In fact, a 2019 study conducted by the University of Lincoln showed that even when used by so-called “professional” e-collar trainers, shock collars were no more effective than positive reinforcement methods, and were detrimental to dogs’ well-being.

These findings are part of a larger trend in dog training that has seen aversive methods replaced with positive reinforcement. In addition to being more effective, positive reinforcement techniques have the added benefit of not having the same negative effects as aversive methods. From improved relationships and stronger bonds, to longer and healthier lives, positive reinforcement techniques have become the gold standard for modern dog training.

Outdated Methods

For many years, shock collars have been marketed as a humane solution to problem behavior in dogs. However, this couldn’t be further from the truth. Shock collars use outdated tactics that originated in the military, where they believed that any dog who couldn’t handle the shock was too sensitive to be trainable.

But we know better now. Shock collars not only have detrimental effects on dog welfare, but they are also unnecessary. Modern training methods have replaced aversive tactics with positive reinforcement, which is more effective and humane. It’s time to put shock collars in the past and move forward with better training methods that strengthen the bond between you and your furry friend.

Moving Forward

Moving forward, it is important to acknowledge that shock collars are not the solution for dog training. It’s time to put these tools in the past and embrace alternative methods that are more effective and do not have any negative effects on our furry friends. Positive reinforcement is a modern and humane method that is not only more effective but also strengthens the bond between dogs and their owners.

If you are currently using shock collars or other aversive tools, we encourage you to consider transitioning to positive reinforcement. At Picture the Amazing, we understand that changing habits can be difficult and we are here to help. We offer training sessions that are customized to your dog’s individual needs and use positive reinforcement techniques that have been proven to be effective. Our goal is to help you achieve your training goals while creating a strong and positive relationship with your furry friend.


We hope this article has shed light on the detrimental effects of shock collars and the need for alternative methods based on positive reinforcement. We believe it is time to put shock collars in the past and move forward with modern and humane training techniques.

If you currently use a shock collar or other aversive tool, we encourage you to seek help in transitioning to positive reinforcement methods. We are here to provide non-judgmental assistance in learning these new techniques and achieving your training goals.

Contact us today to learn more about positive reinforcement training and how we can work together to create a happy and healthy relationship with your pet. Let’s create amazing memories together!

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